VCCP London created the “Guaranteed not to last” campaign for Cadbury Ice Cream, using empty tubs and boxes to dramatize how quickly the treats disappear at home. Real-family TV spots, outdoor, social, digital, and video-on-demand executions turn the familiar frustration of finding an empty freezer pack into a humorous product promise.
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Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.
Cadbury has relaunched its classic Bournville dark chocolate with a humorous campaign by VCCP that pokes fun at dark chocolate snobbery. Directed by Harold Einstein and co-written with Simon Blackwell, the ad reintroduces Bournville with a confident, tongue-in-cheek tone and bold red-and-white visuals. The campaign spans TV, outdoor, radio, and digital channels, marking the brand’s first major push since the 1970s.
Creative agency VCCP has launched a bold new campaign for Direct Line titled 'That's How It's Done', marking the insurer’s 40th anniversary. The humorous films 'Potty' and 'Promotion' reintroduce the brand’s iconic red phone and emphasize simplicity and speed in service. Supported by Carat, Girl&Bear, and Bernadette, the campaign signals a confident refresh for the insurance brand.