Brand Identity for the Other Art Fair
An art-fair logo becomes a moving frame
Universal Favourite refreshed The Other Art Fair around a moving frame that can contain and celebrate artwork. The logo changes scale and position across applications, making variability part of the identity. A restrained palette retains a distinctive green, while GT Ultra and Brut Grotesque provide contrasting typographic roles. The system was built for teams working across multiple cities, with each application able to respond to the artwork rather than impose an identical composition.
Set in GT Ultra, Brut Grotesque
Insights
- The frame-like logo moves, shifts and scales around its content.
- A simple palette leaves space for the featured artwork.
- The system supports varied applications by teams working across several cities.
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