The Other Art Fair
Design work for The Other Art Fair, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 2
Design cases by studio
Universal Favourite (2)
- Brand Identity for an Accessible Art Fair
- Universal Favourite reframed the identity for The Other Art Fair, an art fair positioned around making art accessible. The brief notes that the previous identity had become too safe for a brand challenging the elitism and exclusivity of the traditional art world.
- Brand Identity for the Other Art Fair
- Universal Favourite refreshed The Other Art Fair around a moving frame that can contain and celebrate artwork. The logo changes scale and position across applications, making variability part of the identity. A restrained palette retains a distinctive green, while GT Ultra and Brut Grotesque provide contrasting typographic roles. The system was built for teams working across multiple cities, with each application able to respond to the artwork rather than impose an identical composition.
