Rebrand and Digital Experience for Plant-Based Eatery IKU

Stacked letters echo stacked meal bowls

Universal Favourite refreshed IKU as the Sydney plant-based eatery expanded into national meal delivery. Balance provides the central design idea: the custom wordmark stacks letters vertically and references stacked bowls and the brand’s Japanese heritage. A vivid palette distinguishes meal categories on packaging, while stacked mailer boxes echo the logo. Photography depicts shared meals and the mess around eating. The identity carries the studio’s eat-your-world-better idea across the delivery experience without depending on conventional green food branding.