Brand Identity for the WNBA
Team frees the WNBA’s logo woman from her containing box.
Team was enlisted by SYLVAIN to develop the WNBA’s new logomark as part of the league’s rebrand. The studio removed the player figure from the old logo’s containing box and explored more dynamic basketball movements for the new “logo woman.” The resulting figure uses a realistic body form and hairstyle, while the accompanying typographic direction uses emphatic extended letterforms aligned with SYLVAIN’s “Make Way” campaign. The identity was applied to items including an orange hoodie and social media videos about the logo’s inspiration.
More in orange
Insights
- SYLVAIN developed the WNBA’s brand strategy and enlisted Team to help bring it to life visually.
- Team removed the player figure from the old logo’s containing box and explored movements beyond its previous layup pose.
- The new figure uses a realistic body form and hairstyle to reflect how players see themselves on court.
- The typographic explorations focused on emphatic extended letterforms, following the spatial logic of SYLVAIN’s Make Way campaign.
- The case shows the identity applied to the orange hoodie and discusses social videos exploring the logo woman’s inspiration.
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