Brand Identity and Packaging for Bezi Mediterranean Labneh

Red Antler partnered with Bezi to introduce labneh to the U.S. market through a bold and playful brand identity. The design combines a vibrant color palette, geometric logo, and whimsical mascot to make the Mediterranean staple feel both authentic and exciting for new consumers. The system was built to scale as Bezi expands its product line and presence in grocery stores.