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The Brand Identity’s 'The Edit' highlights five new branding projects from global studios, including Sasyk Mihal’s rave-inspired identity for Page Break, Parker’s Palm Springs–infused skincare brand 760 Skin, Sylvan Hillebrand’s bold work for ARTIZSOUL, U.I.WD.’s sentimental rebrand for fashion house MIXED, and MEK’s science-driven identity for impact investment firm Understorey. Each project showcases distinct visual strategies, from expressive typography to nature-inspired palettes.
Creative Boom’s feature by Katy Cowan explores the key font trends expected in 2025, drawing insights from designers across several studios. The article highlights a return of serif typefaces, a pushback against minimalist sans serifs, and the continued rise of variable and expressive fonts. It also notes a growing interest in neo-retro and DIY-inspired typography as brands seek individuality and emotional connection.