Rebrand For East London Liquor Co.

Ragged Edge partnered with East London Liquor Co. to create a bold rebrand rooted in the brand’s fighting spirit. The new identity stripped away craft clichés, introducing outspoken messaging, a custom typeface, and striking packaging that helped the brand expand into retail and RTDs. The result positioned ELLC as a defiant, authentic voice in the crowded spirits market.

Set in a custom typeface