Brand Identity for MoMA PS1

PORTO ROCHA developed a brand platform and campaign for MoMA PS1, the Queens institution for contemporary and experimental art. Centered on the message “PS1 IS YOUR PLACE,” the system provides adaptable language for exhibitions, performances, educational programs, and community initiatives. The studio elevated the existing PS1 Slab typeface in type-driven layouts, used a prominently rotated logo, and expanded the institution’s color palette. A chalkboard-green hand-painted mural announces “Your Place since 1976,” referencing the site’s former life as a public school.

Set in PS1 Slab