Brand Strategy And Visual Identity For Lloyds

Wolff Olins partnered with Lloyds to define a forward-looking brand strategy and visual identity that reflects the bank’s evolution in the financial services sector. The project aimed to modernize the brand while maintaining its heritage and trustworthiness, positioning Lloyds for the next phase of growth.

Set in Sharp Grotesk, Maison Mono, Noe Display, Noe Standard, Noe Text