Brand identity and narrative framework for a gaming technology company
Xsolla’s fictional archive has a working catalogue: every item in its brand visuals is searchable by label ID.
Pentagram created a comprehensive brand system for Xsolla to unify its complex B2B and B2C offer across gaming, commerce and entertainment. The work introduced the fictional “Xsolla Archive,” a world-building framework that organizes virtual items, rewards and tools, and Sol, a mascot who guides users through the ecosystem. Pentagram built a bespoke labeling architecture, icon system, UI principles, sound and industrial design language to create a scalable identity across developer tools, marketing, merchandise, live events and consumer interfaces. The system helps Xsolla communicate consistently at global scale while distinguishing corporate and player-facing experiences.
More in black
Set in Pilat
Insights
- Pentagram built a fictional Archive around gaming inventory logic, with Sol as the guide and Backpacks as personal collections.
- A labelling tool developed with Variable supplies live labels through an API and static assets for marketing.
- Light and dark palettes distinguish business and player audiences within the same system.
- Pilat by General Type Studio connects interfaces and display typography; Sol’s silhouette also informs the wordmark and icons.
- Editorial takeaway: the world-building becomes useful because its visual logic also organizes information and repeatable production.
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