Visual Identity and Custom Typeface for Storefront Gala 2025

Pentagram created a visual identity and custom geometric typeface for the Storefront for Art and Architecture’s 2025 gala, held at the Grand Central Oyster Bar in New York City. Drawing inspiration from early 20th-century civic design and WPA posters, the design features condensed typography, bold geometric forms, and a playful red-and-white checkerboard motif referencing the venue’s tablecloths.

Set in a custom typeface