Storefront For Art And Architecture

News & interviews

• Pentagram creates Storefront Gala 2026 identity from Oyster Bar lettering

  BP&O · Oct 22, 2026

  Pentagram New York, led by Natasha Jen and her team, created the Storefront Gala 2026 identity for Storefront for Art and Architecture. Drawing on Rudolph de Harak's distinctive Grand Central Oyster Bar lettering, the team expanded the sign's chunky outlined forms into a complete custom alphabet used across print, digital, motion and merchandise applications. The article strongly praises the colourful, playful system for translating a New York graphic-design reference into a contemporary cultural-event campaign.

  PentagramPentagram New YorkSO–ILStorefront for Art and ArchitectureGrand Central Oyster Barbranding
  Natasha Jen
• New York Architecture Book Fair by Pentagram

  BP&O · Dec 5, 2018

  BP&O features Pentagram’s visual identity for the inaugural New York Architecture Book Fair, designed by partner Natasha Jen. The identity draws parallels between the spine of a book and architectural structures, exploring the intersection of printed and digital space through motion graphics and structural typography. The result is described as a thoughtful and visually varied system that balances rational grids with expressive freedom.

  PentagramStorefront for Art and Architecture