Campaign for women's football branding for the FA

Nomad Studio created a campaign for The FA that celebrates the England Lionesses and aims to inspire women and girls across the country to engage with football. With the home Women’s Euros generating immense interest, the studio gathered insights from thousands of participants over three months. This feedback informed the creation of 23 bespoke artworks, each illustrating a Lioness, displayed on out-of-home (OOH) sites in the players' hometowns. Additionally, limited edition Risograph posters were designed and delivered to the camp ahead of the tournament. This initiative emphasizes the impact of the Lionesses, fostering a legacy that encourages younger generations to participate in the sport.