A complete brand overhaul for a leading reality TV streaming service

Nomad partnered with Hayu to execute a comprehensive brand overhaul, focusing on strategy, identity, tone of voice, and campaign rollout. The new brand strategy, “Amplify the everyday,” celebrates Hayu's unique ability to enhance everyday moments with drama, sass, and inspiration. The agency transformed the brand’s voice to reflect a sharper, wittier personality that resonates with audiences. Additionally, Nomad developed the flexible ‘H device’ asset to help Hayu take ownership of its content and boost brand attribution. The tagline “Stream the dream” encapsulates the aspirational nature of Hayu’s offerings while maintaining the brand's irreverent spirit.