NB Studio created a distinctive label design for The Kraken’s first coffee product launch in the UK. The packaging captures the brand’s dark, mysterious personality while introducing a new category for the iconic rum brand.
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BP&O features OlssønBarbieri’s packaging design for Pursue Hard Seltzer, a new Indian beverage brand founded by Anish Reddy. The article explores how the design draws on nostalgia, Indian architectural motifs, and bright illustration to evoke a sense of youthful joy and authenticity. Richard Baird highlights the project’s cross-disciplinary craft and contextual sensitivity to the Indian market.
The Brand Identity interviews OlssønBarbieri co-founder Erika Barbieri about the studio’s philosophy of creating meaningful, sustainable design projects. She discusses their approach to packaging innovation through projects like CF18 Chocolatier, which uses mouldable paper instead of plastic, and highlights the role of illustration and collaboration in their work. The conversation also touches on the studio’s growth, values, and creative culture in Oslo.