UNNO — Original Identity

A mountain bike frame becomes the blueprint for UNNO’s lettering.

Mucho developed a brand identity and custom lettering for UNNO, a mountain bike company whose visual language draws directly from the geometry of its products. Working with calligrapher Oriol Miró, the studio combined curves and right angles in a logotype that echoes the construction of a bicycle frame. Two adapted versions of the mark allow it to maintain a consistent visual slope when applied to opposite sides of the bikes. The photographic direction balances riders in natural environments with studio images that emphasise the bikes’ design and technical character. Together, these elements connect the engineered object with the experience of riding it. The identity gives UNNO a graphic expression rooted in its products and its ambition to help riders explore their own capabilities through a closer relationship with nature.