Brand Identity for Koprez
Koprez moves from clinical relief toward the freedom of everyday movement.
Mucho created a brand identity and visual language for Koprez, a Thai health brand offering products such as insoles and compression sleeves. The strategy shifts attention from product function toward the freedom and confidence associated with movement. A standalone symbol combines ideas of trust and mobility, while blue is joined by green, lavender and rust. Packaging, digital applications, lifestyle imagery and art direction place the products in everyday life, balancing a reassuring tone with a more expressive character.
More in blue
Insights
- The strategy shifts emphasis from symptoms and recovery toward confidence and enjoyment in movement.
- The symbol combines trust and mobility and was designed to work independently across products, packaging and digital platforms.
- Blue anchors the palette, with green, lavender and rust expanding its expressive range beyond clinical styling and black.
- Lifestyle photography and art direction present the products in everyday settings and as accessories that can complement clothing.
- The intended position balances trust with vitality: approachable and reassuring without being overtly clinical or sporty.
1 / 17Swipe
Keep exploring
Related cases
