Brand Identity for Alianza Editorial

Mucho created a new brand identity for Alianza Editorial, repositioning the Spanish publisher as Alianza. The work includes an open A mark, a broader visual and editorial system, and revised naming and design for the publisher’s collections. Book covers are treated as designed objects and platforms for ideas, with art direction that builds on Alianza’s legacy and includes collaborations with creators such as Javier Jaén and Lo Siento.