Brand Identity and Naming for Park Lane Hotel

Mother Design reimagined the Park Lane Hotel in New York City with a bold new visual and verbal identity that celebrates its eccentric charm and connection to Central Park. Drawing from the building’s architectural details and natural surroundings, the studio created a poetic, inviting brand system that contrasts the traditional luxury of Billionaires’ Row. The result positions Park Lane as a vibrant, inclusive uptown sanctuary for locals and travelers alike.

Set in Edda, Folio