Brand identity and packaging for an ecoluxe incense company

Menta developed Looshi’s name, brand strategy, visual identity, packaging, collateral, website, and social media kit for an ecoluxe incense brand focused on self-care and mindfulness. Inspired by Indian aromas and the idea of resignifying home spaces, Menta created a light, airy stenciled wordmark to express space and calm. The studio also designed a bespoke graphic system to show the five main ingredients in each incense, plus custom illustrations for every aroma. Packaging was differentiated through color, embossed shapes, and scent-specific artwork, helping each product feel distinctive while reinforcing the brand’s premium, natural character.