Menta developed Looshi’s name, brand strategy, visual identity, packaging, collateral, website, and social media kit for an ecoluxe incense brand focused on self-care and mindfulness. Inspired by Indian aromas and the idea of resignifying home spaces, Menta created a light, airy stenciled wordmark to express space and calm. The studio also designed a bespoke graphic system to show the five main ingredients in each incense, plus custom illustrations for every aroma. Packaging was differentiated through color, embossed shapes, and scent-specific artwork, helping each product feel distinctive while reinforcing the brand’s premium, natural character.