Brand Identity And Packaging For Querida Raicilla

Menta developed a brand identity and packaging system for Querida Raicilla, a handcrafted spirit from El Tuito, Jalisco. Inspired by the divine origins of its name and the natural beauty of the Sierra Madre mountains, the design blends vibrant tropical colors with symbolic icons representing the coast and mountains. The result is a lively, soulful brand that celebrates Mexican craftsmanship and nature’s divinity.