Brand identity and packaging for a plant-based milk brand

Menta created the brand identity and packaging for Lattini, a plant-based sunflower seed milk rooted in Italian craftsmanship and positioned as a delicious, nutritious dairy alternative. The work aimed to express simplicity, quality, and an Italian flair. Menta developed a wordmark inspired by the Art Deco typographic era, updated with a fresh contemporary feel. Typographic layouts balance romance and function, helping the brand stand out with a timeless character. The system also includes sunflower-based flavor illustrations, informative iconography to clarify product differences in the milk category, and a bold blue-and-yellow palette that gives the brand a distinctive shelf presence.