Brand identity and packaging for a women’s holistic wellness company

Menta developed Aphlora’s name, brand DNA, identity, packaging, collateral, and social media kit for a wellness brand focused on holistic products made by women for women. The name combines ideas of pH balance, the Spanish word “aflorar” meaning to bloom, and Aphrodite, linking wellbeing, growth, and femininity. Menta designed letterforms and a monogram to express the diversity of women’s bodies and life stages, while signaling balance and improved wellbeing. The visual system pairs landscapes from remote Latin America with bold color accents inspired by natural ingredients, reinforcing the brand’s regional roots and ancestral wisdom. Packaging placement was designed so the logo completes across different sides, symbolizing the evolving stages of women’s lives.