Studio: Lineto

Corporate Typeface Refresh for Vitra

One typeface family unifying a sprawling brand ecosystem

Lineto refitted and refined Vitra's existing corporate typeface into a cohesive type family for the Swiss furniture manufacturer. The family was implemented across advertising, the website, furniture labels, packaging, campus wayfinding, and printed matter for Vitra's sub-brands including Vitra Design Museum, Artek, Vizona, and Visplay.

Insights

Five evenly balanced weights serve both bold display headlines and small body text within the same system.
Screen-optimised cuts handle the range of contexts on Vitra's website, from long-form editorial to brief product descriptions.
Campus wayfinding at Vitra's Weil am Rhein site was integrated into the type system, extending the family into environmental applications.
The family maintains brand consistency across sub-companies including Vitra Design Museum, Artek, Vizona, and Visplay without sacrificing typographic quality.