Brand Identity Refresh For Lyft

Koto partnered with Lyft to evolve its brand identity for the next chapter of ridesharing. The refreshed system balances confidence with humanity, refining the logo, color palette, and visual language to feel more mature while keeping Lyft’s joyful, people-first spirit intact. The result is a cohesive identity that scales across all touchpoints and reinforces Lyft’s position as the human face of mobility.