Gruhl

Studio Gruhl is a brand and digital design studio founded by Malte Gruhl in 2020. Deeply rooted in contemporary subcultures, the studio creates distinctive brand identities and digital experiences driven by research, culture, and technology.

https://www.studiogruhl.com/

Berlin, Germany

10 Cases

Known for:studio gruhl3d designbrand identitybrandingberlinmodular systems

eemailstudiogruhlinstudiogruhl

Cases

Colorsxstudios
E-commerce Experience For Colorsxstudios
Aesthetic, Contemporary, Dynamic, Emotive, Immersive, Modular

Colorsxstudios - Gruhl design work cover image

Highsnobiety
Digital Experience Design For Highsnobiety
Bespoke, Editorial, Immersive, Interactive, Luxury, Youthful

Highsnobiety - Gruhl design work cover image

House Of Reptile
Modular Brand Identity For Electronic Music Label House Of Reptile
Dark, Dynamic, Experimental, Futuristic, Modular, Mysterious

House Of Reptile - Gruhl design work cover image

Moss Objects
Visual Identity And Art Direction For Contemporary Lighting Brand Moss Objects
Elegant, Handcrafted, Luminous, Minimalist, Modern, Refined

Moss Objects - Gruhl design work cover image

Outreach.space
Interactive Web Narrative For Outreach.space
Cinematic, Cosmic, Futuristic, Immersive, Interactive, Narrative

Outreach.space - Gruhl design work cover image

Performula
Brand Identity And Design System For Health-tech Startup Performula
3d, Ai-generated, Clinical, Elegant, Futuristic, Modular

Performula - Gruhl design work cover image

News & interviews

Studio Gruhl on positioning a lighting brand between craft and precision
The Brand Identity · Mar 10, 2026
Studio Gruhl developed a new brand identity for German lighting company MOSS Objects, balancing technical precision with handcrafted warmth. The identity, described as 'Technical Poise,' features a custom logomark, modular typographic system using Hellix, and a material-inspired colour palette. The project extends into digital and photographic art direction, emphasizing the brand’s modular and sculptural qualities.
Studio GruhlMOSS Objectsbranding
Studio Gruhl Crafts Cross-Cultural Visual Worlds
Creative Boom · Jul 30, 2025
Creative Boom profiles Berlin-based Studio Gruhl and its founder Malte Gruhl, exploring how the studio blends cross-cultural influences, craft, and strategic thinking to create emotionally resonant design work. The article highlights the studio’s boutique approach, its focus on collaboration and cultural context, and its resistance to trend-chasing in favor of meaningful, system-driven creativity.
Studio Gruhltechno labellifestyle media brandbranding
Studio Gruhl Blends Jewelry Aesthetics with Swiss Precision in Performula Rebrand
The Brand Identity · Jul 10, 2025
Studio Gruhl has unveiled a futuristic rebrand for German health-tech start-up Performula, merging Swiss design precision with jewellery-inspired 3D visuals. The identity system balances scientific clarity and premium aesthetics through a Swiss-grid framework, AI-driven imagery, and metallic textures. The project reflects a sophisticated intersection of technology, health, and luxury design.
Studio GruhlPerformulabranding
Studio Gruhl Revives 90s Berlin Techno for Spellbound Identity
It's Nice That · Mar 24, 2025
Studio Gruhl created a raw, adaptable brand identity for Spellbound, a new female-led techno label founded by DJ Shaleen in Berlin. Drawing inspiration from the city’s 1990s techno scene, the studio developed a modular system combining a grid, logomark, and 3D assets with textures and scanned posters. The identity balances nostalgia with flexibility, allowing the brand to evolve alongside its music and collaborators.
Studio GruhlSpellboundbranding
New Logo & Branding for Spellbound by Studio Gruhl
BP&O · Mar 18, 2025
BP&O features Studio Gruhl’s new brand identity for Berlin-based techno label Spellbound, founded by DJ and producer Shaleen. The identity draws from Berlin’s underground club culture and 1990s DIY aesthetics, combining a modular grid system with over 50 graphic elements, 3D textures, and open-source typography. The result is a dynamic, evolving visual system that balances digital precision with tactile, analogue influences.
Studio GruhlSpellboundbranding
Studio Gruhl Designs Evolving Identity for Spellbound Techno Label
The Brand Identity · Feb 20, 2025
Studio Gruhl developed a flexible, collage-based identity for the Berlin techno label Spellbound, led by DJ Shaleen. Drawing inspiration from 1990s Berlin club culture, the system combines 2D and 3D elements, scanned textures, and open-source typefaces to create an adaptable visual framework. The identity is designed to evolve over time, encouraging collaboration and reinterpretation by other artists.
Studio GruhlSpellboundbranding
Logo & Branding for House of Reptile by Studio Gruhl
BP&O · Sep 17, 2024
BP&O’s Emily Gosling reviews Studio Gruhl’s evolving brand identity for electronic music label House of Reptile. The Berlin-based studio developed a dynamic system where each record release introduces new logos, icons, and colors while maintaining a cohesive attitude. The project embraces motion, earthy tones, and glitchy custom typography inspired by subcultural and cryptic visual references.
Studio GruhlR/GAHouse of Reptilebranding