Studio Gruhl developed a futuristic and science-driven brand identity for Performula, a health-tech startup creating personalized nutrition supplements. The design system combines a precise Swiss grid structure, AI-generated imagery, and custom 3D visuals inspired by microscopic analyses to convey innovation and elegance across all brand touchpoints.
Studio Gruhl has unveiled a futuristic rebrand for German health-tech start-up Performula, merging Swiss design precision with jewellery-inspired 3D visuals. The identity system balances scientific clarity and premium aesthetics through a Swiss-grid framework, AI-driven imagery, and metallic textures. The project reflects a sophisticated intersection of technology, health, and luxury design.