Studio Gruhl developed a refined visual identity and art direction system for MOSS Objects, a brand known for its handmade luminaires. The identity reflects the brand’s craftsmanship and attention to detail through a custom logo and a digital-ready design system that balances elegance and simplicity.
Studio Gruhl developed a new brand identity for German lighting company MOSS Objects, balancing technical precision with handcrafted warmth. The identity, described as 'Technical Poise,' features a custom logomark, modular typographic system using Hellix, and a material-inspired colour palette. The project extends into digital and photographic art direction, emphasizing the brand’s modular and sculptural qualities.