Daniel Becker
Founder · Creative Director
Studios:MOSS Objects
In their own words
The branding highlights our modular philosophy – the idea that these are not just standalone lamps, but engineered components capable of evolving and adapting to a space.
Studio Gruhl helped us achieve a refined, contemporary look that respects the craftsmanship without feeling nostalgic.
Articles & interviews
- Studio Gruhl on positioning a lighting brand between craft and precision
Studio Gruhl developed a new brand identity for German lighting company MOSS Objects, balancing technical precision with handcrafted warmth. The identity, described as 'Technical Poise,' features a custom logomark, modular typographic system using Hellix, and a material-inspired colour palette. The project extends into digital and photographic art direction, emphasizing the brand’s modular and sculptural qualities.