Spellbound

News & interviews

• Studio Gruhl Revives 90s Berlin Techno for Spellbound Identity

  It's Nice That · Mar 24, 2025

  Studio Gruhl created a raw, adaptable brand identity for Spellbound, a new female-led techno label founded by DJ Shaleen in Berlin. Drawing inspiration from the city’s 1990s techno scene, the studio developed a modular system combining a grid, logomark, and 3D assets with textures and scanned posters. The identity balances nostalgia with flexibility, allowing the brand to evolve alongside its music and collaborators.

  Studio GruhlSpellboundbranding
  Malte Gruhl
• New Logo & Branding for Spellbound by Studio Gruhl

  BP&O · Mar 18, 2025

  BP&O features Studio Gruhl’s new brand identity for Berlin-based techno label Spellbound, founded by DJ and producer Shaleen. The identity draws from Berlin’s underground club culture and 1990s DIY aesthetics, combining a modular grid system with over 50 graphic elements, 3D textures, and open-source typography. The result is a dynamic, evolving visual system that balances digital precision with tactile, analogue influences.

  Studio GruhlSpellboundbranding
  Malte Gruhl
• Studio Gruhl Designs Evolving Identity for Spellbound Techno Label