Sustainable Packaging Design For Nescafé Origens Do Brasil Colmeia

FutureBrand developed a reusable, hexagonal packaging for Nescafé Origens do Brasil Colmeia, a collaboration between Nescafé, AgroBee Institute, and NovoMel celebrating the role of bees in coffee production. The design mimics a honeycomb, promotes upcycling by transforming into a plant vase, and uses botanical illustrations to evoke a natural, countryside feel.