Brand and Sales Campaign for Dawn Apartments

Frost* created the name, brand and sales campaign for Dawn, the first residential release in Sekisui House’s repositioned Melrose Park masterplan. The project supported the sale of 368 apartments and centred on the brand idea “Live with Intention.” Frost* applied Melrose Park design elements in a new identity evoking the sun and daily renewal, then deployed the campaign through out-of-home, digital, social and press channels.