Brand Identity and Sales Campaign for Aeris

Frost Collective created the brand, verbal identity, branded environments and sales campaign for Aeris, Sekisui House’s residential development in Melrose Park. The identity was informed by the name Aeris, meaning “air,” with art direction by photographer Saskia Wilson intended to evoke the building’s height and panoramic views. Frost Collective developed the “A Life Above” campaign, deploying targeted messaging across out-of-home, digital, social and press.