Frost Collective created the brand, verbal identity, branded environments and sales campaign for Aeris, Sekisui House’s residential development in Melrose Park. The identity was informed by the name Aeris, meaning “air,” with art direction by photographer Saskia Wilson intended to evoke the building’s height and panoramic views. Frost Collective developed the “A Life Above” campaign, deploying targeted messaging across out-of-home, digital, social and press.
Frost* created the name, brand and sales campaign for Dawn, the first residential release in Sekisui House’s repositioned Melrose Park masterplan. The project supported the sale of 368 apartments and centred on the brand idea “Live with Intention.” Frost* applied Melrose Park design elements in a new identity evoking the sun and daily renewal, then deployed the campaign through out-of-home, digital, social and press channels.
Frost* developed a 360° campaign for Sekisui House’s SHAWOOD home and land packages, positioning the brand as ‘The One’—the ultimate home choice that ends the search. The work spanned digital, print, film, and outdoor media, using a minimalist aesthetic and human storytelling to differentiate SHAWOOD in a crowded property market.