Campaign for Anglicare Oran Park Retirement Living

Frost* Collective created a campaign for Anglicare Oran Park to reframe retirement living as “a new lease on life” and “time for you.” The work ran across cinema and TV advertising, billboards, bus wraps, print, local press, radio, letterbox drops, onsite materials, brochures and Anglicare’s website. Creative depicts older people in multiple outfits and activities to represent different ways of discovering themselves, spanning creative pursuits, social connection and fitness. A campaign website and editorial-style brochure expand the six themes through benefits, practical information and resident stories.