Typeface Design for Polansky Gallery
Named after a fictional fragrance ad directed by Roman Polanski
Greed was commissioned by Anymade Studio as a bespoke typeface for the Polansky Gallery. The family takes its name from a 2009 short fictional commercial directed by Roman Polanski, promoting a fake fragrance by Francesco Vezzoli. It is a sans-serif with widths spanning Condensed to Extended, featuring subtle curves, stroke contrast, and italics angled at 14°.
Set in Greed
Insights
- The typeface originated as a bespoke commission for the Polansky Gallery, initiated by Anymade Studio.
- Width range spans Condensed to Extended.
- Italics are set at a specific 14° angle.
- Stroke contrast is used alongside subtle curves within a sans-serif structure.
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