Typeface Design for Jokker

A grotesque born at an airport terminal

Jokker is a sans-serif typeface from Displaay built around an elevated x-height, geometrically circular glyph construction, and diagonal tight terminals. Stem connections carry reduced thickness while overall stroke contrast stays low. Short ascenders and descenders keep text lines compact. Subtle details embedded in select glyphs read as inktraps, smiles, or faces.

Set in Jokker

Insights

The initial concept emerged from the stylized 'R' on a Toblerone chocolate bar, specifically its small serif spurs, noticed at an airport terminal.
Development began without a client brief or defined goal — described by the studio as analogous to spontaneously shaping ceramic clay.
Short ascenders and descenders are a stated structural choice; the source notes they make lines of text look more compact.