Typeface Design for Displaay Type Foundry

A peculiar zero on a Sardinian road sign sparked the entire design

Perfektta is a narrow sans-serif family with visible stem contrast. Its origin was a photograph of a road sign in Sardinia, Italy, whose rhombus-shaped zero — which the designers speculated resulted from either difficulty cutting a perfect oval from foil or simple laziness — became the basis for the first sketch. All other letterforms were developed from the same imperfection-based logic. The name plays on the tension between those irregular constructions and the more precise shapes found elsewhere in the typeface.

Set in Perfektta