Dinamo created a bespoke corporate typeface for SSENSE, featuring two weights with matching italics. The typeface was launched as part of the retailer’s major brand redesign led by Eric Hu and Matthew Tsang, reflecting SSENSE’s refined and contemporary aesthetic.
Set in a custom typeface
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The article recaps a Nicer Tuesdays talk where Liz Gorny interviewed Johannes Breyer from Dinamo. They discussed the studio’s playful approach to type design, recent projects like Spotify Mix and Pelikan, and Dinamo’s evolution into a professional yet experimental foundry. The conversation highlighted the studio’s philosophy of treating fonts as creative playgrounds.
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.