Brand Identity for Schwip Schwap Cola-Orange Drink

Derek&Eric redesigned the identity and packaging for Schwip Schwap, PepsiCo’s German cola-and-orange soft drink. Working with PepsiCo Design + Innovation, the studio drew on the brand’s archive of nostalgic and quirky assets to create a contemporary interpretation of its established character. The packaging uses red-to-orange can designs, white polka dots, and a large stacked Schwip Schwap wordmark within a circular label device.