Event Branding for TikTok High

Derek&Eric created the identity and communications design for TikTok High, working alongside lead agency Sense Marketing for TikTok. The event ran across campuses in New York and Los Angeles, where small-business marketers engaged with TikTok business tools and tactics. The identity drew on the playful naivety and nostalgia of 1990s American high school culture, using a sticker-based graphic language across online and offline applications.