Brand Refresh for Yamama Cakes

Derek&Eric refreshed the identity and packaging for Yamama, Gandour's Middle Eastern cake brand. Building on the brand's association with parent-child connection and shared cakes, the studio developed visual storytelling around a smooth, creamy infinite pattern made from the letter Y. The work modernized the Yamama logotype by adding the word “love” and layered colourful elements over a refreshed blue background; packaging and film and motion were also part of the scope.