Font Modification for Pitney Bowes

45 years between rebrands

Dalton Maag modified their existing typeface Aller for Pitney Bowes's first visual identity overhaul in 45 years, collaborating with Futurebrand under severe time constraints. Key design features were adjusted to reflect the brand's stated principles of precision, functionality, and connectivity.

Set in Aller

Insights

An existing in-house typeface (Aller) was modified rather than a new family commissioned from scratch.
Specific letterform features were deliberately adjusted to express brand principles rather than applying Aller unchanged.