Typeface Design for Lubalin Recast Serif
A 1970s geometric slab brought into the variable font era
Dalton Maag's 2024 revival of Herb Lubalin's 1970s geometric slab-serif, designed to pair with Lubalin Recast Sans. Designers Yingtong Tan and Angel Kwong added an extensive variable Weight axis and carried over the Sans's distinctive ligatures and alternate glyphs. The family covers Latin script across more than 800 languages.
Set in Lubalin Recast Serif
Insights
- The Weight axis is described as extensive, aligning the Serif's range with the existing Sans rather than treating it as a standalone release.
- Matching the Sans's 'unusual ligatures and alternates' was an explicit design constraint, enforcing visual cohesion across the superfamily.
- OpenType features include directional alternates (forwards and backwards) for A, M, V, W, v, w, y, alongside geometric alternates for e and t.
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