Industry: Design

Typeface Design for Gelo

Brush soul, slab structure

Gelo is a Latin slab-serif typeface designed by Tom Foley and Selma Losch in 2017. It blends brush-lettering expressiveness with slab-serif structure across four weights—Light, Regular, Bold, and XBold. The family supports over 750 languages and includes OpenType features covering oldstyle and tabular numerals, fractions, case-sensitive forms, and more.

Set in Gelo

Insights

The design reconciles two typically opposing references—the organic stroke quality of brush lettering and the structure and versatility of slab-serif construction.
Four weights paired with an OpenType palette including both oldstyle and tabular numerals address the editorial and catalogue use cases the family targets.
Latin-script coverage exceeding 750 languages broadens the family's applicability across multinational packaging and branding projects.