Custom Typeface for Virgin Wines

High-contrast semi-serif developed to set Virgin Wines apart from other online wine retailers

Virgin Wines commissioned Dalton Maag, in collaboration with agency Borne, to create a bespoke typeface distinguishing the brand from other online wine retailers. The result is a high-contrast semi-serif intended to convey joy and vibrancy within the brand's visual communications.

Set in Joy

Insights

The brief explicitly targeted competitive differentiation from other online wine retailers, making distinction a core design criterion.
The typeface was developed collaboratively by Virgin Wines, agency Borne, and Dalton Maag.

Date: Fri, Nov 13

Tags: Bottle, Wine Bottle, Wine Retail, Custom Typeface

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