Client: EMST

Font Modification for EMST

Logo-driven modification of an existing grotesque

For EMST's rebrand, design studio MNP needed a typeface matching the horizontal emphasis of its new logo. Dalton Maag modified Aktiv Grotesk, expanding its width, increasing contrast, and reshaping key letterforms to echo the logo and reflect the museum's modern personality.

Set in Aktiv Grotesk

Insights

Aktiv Grotesk was widened, its contrast increased, and key letters redrawn to align the typeface proportionally with the new logo.
The brief originated with MNP, the external design studio leading the rebrand.

Date: Fri, Nov 13

Tags: Greek Script, Contemporary Art, Font Modification

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