Client: Splunk

Custom Font Suite for Splunk

Built for data-first contexts

Dalton Maag worked with Splunk to create a bespoke font family aimed at overcoming constraints in their prior typeface. The brief emphasised high performance, a tranquil visual character, and seamless fit with Splunk's existing brand identity, with data kept visually prominent throughout.

Set in Splunk Data Sans

Insights

The commission was driven by limitations in Splunk's existing typeface, pointing to functional rather than purely aesthetic motivations.
The brief foregrounded data as the visual priority, framing the typeface as a functional instrument within Splunk's brand system.