Modified Typeface Suite for Wendy’s

Objektiv recut for a fast-food brand's geometry

Dalton Maag adapted Objektiv into a bespoke squared-off sans-serif for Wendy's, with subtle references to brand heritage, the square patty, and Frosty curves. The outcome is a broad typographic palette with restrained playfulness.

Set in Objektiv

Insights

A tight deadline made adapting an existing typeface a practical foundation rather than starting from scratch.
Squared-off forms reference Wendy's square-patty brand identity, grounding formal decisions in product iconography.
Curves were introduced as subtle nods to the Frosty, balancing geometric structure with softness.

Date: Fri, Nov 13

Tags: Hamburger, Frozen Dessert, Character, Mascot

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